Christmas comes early on TikTok

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Christmas comes early on TikTok

A New York Times article showcases the way influencers prepare for the new year

2020 has been a very difficult year.

Between the Coronavirus, the economic downturn, layoffs, medical crises, the death of beloved celebrities, and all the other things that could POSSIBLY go wrong, many people are under tremendous stress this year. We all need a shot of holiday cheer as early as possible.

The New York Times published an article on the way TikTok influencers have been preparing for Christmas early. The platform, which has undergone recent controversies for both data mining concerns and for the recent rash of controversial videos, has also been a favorite place for Gen-Z influencers to express themselves and to get ready for the holiday season.

Hannah Smith is “usually not one of those people who gets excited about Christmas in July,” she said.
This year has been different, though. On July 13, Ms. Smith, a 20-year-old aesthetician, posted a video on TikTok titled “here’s some serotonin i think we could ALL use rn,” featuring a slide show of Christmas-related images: cookies for Santa, posters for the movies “Elf” and “The Polar Express,” a mug of hot chocolate and marshmallows, gifts under a tree.

Andy Williams’s “It’s the Most Wonderful Time of the Year” plays in the background of the video, which currently has more than two million views.
Many users shared her enthusiasm for the holiday season. “I can’t wait to unwrap gifts and drink hot chocolate,” one commenter wrote.

On another TikTok account, @xmaseasons, there are videos of Christmas Funfetti cake, cinnamon rolls, cookies, and lots of hot chocolate. “I like to bake, and some of my like to have me do that too,” said Maddie Voisard, 13, who runs the account. Many other users have followed suit, posting baking content that puts a festive twist on the quarantine baking craze.

Megan Ward, 18, started a Christmas account on July 18. She posts brightly edited photos and words of inspiration. “hope your day is great! remember Christmas is on its way :),” reads part of one caption.
Abigail Hewitt, 15, lives in the United Kingdom and posts countdowns, pictures of hot chocolate and Christmas memes on her account. “The Christmas community is so festive and is filled with really kind, amazing people from all over the world,” she said.

“The virus has ripped away so many things from us this year,” Ms. Smith said. “Having this little nostalgic spark of excitement for something that has been consistent for so many of our lives just feels comforting to look forward to extra early.”

Great stuff. For more, check out the article here .

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